In this weeks episode Alex and Kai talk about the Pokemon Go craziness and the implication it can have for retail owners and ecommerce. Also we make a short recap of Amazon’s Prime Day. The third topic is Sephora and it’s Pocket Contour Class.

Pokemon Go

Will Pokémon GO become a marketing platform for local businesses? – https://goo.gl/XpWL5I

Nintendo Shares Surge on Pokemon Go Juggernaut – http://goo.gl/sEv58Q

Retailers Scramble to Use Pokémon Go As Their Next Marketing Tool – http://goo.gl/G8gO3t

Why Retail-Minded Marketers Are Intrigued by Pokemon Go’s Forthcoming Ads – http://goo.gl/4kpXc2

Can Pokémon Go help brands catch consumers via sponsored locations? – http://goo.gl/PWHptd

Amazon’s Prime Day

Prime Day 2016 was Amazon’s biggest day ever – https://goo.gl/umjzwV

Amazon is using Prime Day discounts to entice Prime members to try newer Amazon services – https://goo.gl/Lf853h

Amazon Prime Day’s record sales pretty much guaranteed Prime Day 2017 – http://goo.gl/SaLxHG

Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty – http://goo.gl/IG1Nl2

Web traffic tells only part of the Amazon Prime Day story – https://goo.gl/0tmRT1

Sephora’s Pocket Countour Class

Sephora’s Pocket Countour Class Home – http://goo.gl/zMn7WW

Web App for Smartphone – http://m.sephora.com/pocketcontour